Services
Seven ways I work with hospitals.
Each engagement is scoped to the organisation in front of me. There are no packages on this page because there are no packages.
I'm Richard Roy Mendonce, and I provide hospital and healthcare marketing consulting across seven areas: hospital marketing strategy, patient acquisition systems, healthcare brand strategy, fractional CMO leadership, healthcare SEO and GEO, doctor and CXO personal branding, and marketing team and agency audits.
I work with multi-specialty hospitals and hospital groups, single-specialty hospitals, clinic chains, diagnostics networks and health startups, primarily across India. Engagements begin with a free 30-minute exploratory call and are scoped in writing before any work starts.
Hospital Marketing Strategy
Which service lines to back, which catchments to fight for, how the budget should actually be split, and what the marketing function should be measured on. The plan a board can approve and a team can execute.
Read more → Best forGroups with plenty of activity and no agreed priorities. iiPatient Acquisition Systems
The full path from a person searching for a symptom to a patient sitting in an outpatient chair — demand generation, enquiry handling, call centre conversion, and the measurement that connects spend to admissions.
Read more → Best forHospitals generating enquiries that are not converting. iiiHealthcare Brand Strategy
Positioning, messaging architecture and brand launches for hospital groups entering a market, repositioning after an acquisition, or trying to mean something specific in a city where every competitor claims the same things.
Read more → Best forNew builds, market entries and post-acquisition rebrands. ivFractional CMO
Senior marketing leadership on a part-time basis — typically two to six days a month. Strategy, KPIs, budget structure, team direction and agency oversight, carried by someone who has held the full-time role.
Read more → Best forGroups between marketing heads, or not ready for a full-time CMO. vHealthcare SEO & GEO
Being found on Google, and being cited by AI engines when a patient asks where to go for a procedure. Generative engine optimisation is now a separate discipline from SEO, and most healthcare sites are structured for neither.
Read more → Best forHospitals losing search visibility to aggregators and AI answers. viDoctor & CXO Personal Branding
Clinician authority built deliberately, into something that generates referrals and reputation for the institution as well as the individual. Content strategy, platform choice and positioning — without turning a surgeon into an influencer.
Read more → Best forGroups whose best clinicians are invisible online. viiMarketing Team & Agency Audit
A clear-eyed read on what your structure, spend, tools and agency roster are returning — and what to change. Delivered as a written assessment with a prioritised action plan, not a slide deck of observations.
Read more → Best forLeadership that suspects the spend is not working but cannot prove it.Who I work with.
Healthcare organisations, at the point where marketing has become a leadership question rather than a campaign question.
Multi-specialty hospitals & groups
Single units through to multi-city networks, including groups that have grown by acquisition and now run several marketing approaches at once.
Single-specialty hospitals
Cardiac, oncology, orthopaedics, eye, maternity and other focused institutions competing against larger general hospitals.
Clinic chains
Multi-location outpatient and day-care networks, where catchment density and repeat visits drive the economics.
Diagnostics networks
Laboratory and imaging chains, where referral relationships and price competition shape the marketing problem.
Health startups
Funded healthcare businesses that need a marketing function built properly the first time rather than assembled under growth pressure.
Clinicians & healthcare leaders
Senior doctors, promoters and CXOs building personal authority alongside their institution's.
Engagements usually begin with the CEO, promoter or board rather than the marketing team, because the decisions that matter most sit at that level.
Common questions.
How long does a typical engagement last?
It depends on the brief. A marketing team and agency audit is usually four to six weeks. A strategy engagement typically runs eight to twelve weeks. Fractional CMO arrangements are ongoing and reviewed quarterly. Duration is agreed in writing before work begins.
Can you work with our existing marketing team and agencies?
Yes — that is the usual arrangement. Most hospitals already have a team and an agency roster. The work is generally to give them a clear strategy to execute against and metrics worth being measured on, rather than to replace them.
Do you take on non-healthcare clients?
This practice is built specifically for hospitals, clinic chains, diagnostics networks and health startups. The constraints in healthcare marketing — clinical credibility, regulatory sensitivity, doctor engagement, referral economics — are specific enough that specialising produces better work.
How do engagements begin?
With a free 30-minute exploratory call. If there is a fit, a written scope follows covering objectives, deliverables, duration and commercials. No work begins before that scope is agreed.
Not sure which of these you need?
Most people are not, and that is fine. Describe the situation and I will tell you where I would start — or whether you need me at all.